Dharmendra Singh Yadav

Senior Marketing Leader | Strategy & Digital Transformation Expert

Mumbai, IN.

About

A highly accomplished senior leader with over 20 years of progressive experience in Marketing, specializing in advertising, branding, digital, content, product, and revenue generation. Proven expert in driving significant business growth, managing P&L, and leading digital transformations, adept at leveraging technology to build high-performing teams and manage complex stakeholder environments. Seeking to apply extensive expertise in strategic marketing and business development to drive impactful results for forward-thinking organizations.

Work

Tenaton Consulting

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Director, Consulting Services

Gurugram, Haryana, India

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Summary

Led marketing, business development, and content assignments for diverse clients, driving strategic initiatives and P&L management within a consulting framework.

Highlights

Directed comprehensive marketing strategy, team building, and P&L management for 'Computing For All', optimizing client market positioning and growth.

Spearheaded product management and content development initiatives for 'NEOM - Tonomus', enhancing market relevance and user engagement.

Orchestrated digital marketing, brand management, and communications strategies for 'Avendum, Altruist, and PRP', achieving significant client outcomes.

Vodafone Idea Limited

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Head, Marketing

Mumbai, Maharashtra, India

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Summary

Oversaw digital and value-added services marketing, leading product management, and driving strategic initiatives for a leading telecom provider.

Highlights

Drove E-commerce revenue growth by over 100% YoY, securing #1 rank in India for revenue contribution and achieving more than double the industry's revenue growth.

Achieved #1 rank in customer penetration by doubling digital content users and enhanced customer engagement through strategic initiatives.

Pioneered over 15 marketing innovations, including India's first Instant Mobile Number Choice and trigger-based mobile marketing, enhancing market leadership.

Led cross-functional teams to consolidate 500 call center seats, optimizing operations and launching major campaigns like 3G and 'What an Idea, Sir Ji'.

Increased Average Revenue Per User (ARPU) by 15% through innovative pricing and micro-geographic segmentation, setting a new industry benchmark.

Recognized with 'Prime Ideator Certificate - Digital Transformations' and 'Team Excellence Award' for enhancing CRM systems and contributing national-level ideas.

Spice Telecom Limited

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Senior Manager - Brand

Chandigarh, Punjab, India

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Summary

Managed comprehensive brand marketing, planning, and execution, driving market share and subscriber growth through strategic campaigns.

Highlights

Increased Brand Preference Share by 1.5X through comprehensive ATL and BTL campaigns, significantly strengthening market position.

Reduced creative and media costs by over 25% through strategic negotiations, improving campaign ROI and overall efficiency.

Successfully re-launched the brand with a new identity, repositioning it from 'luxury' to 'youth' and growing the subscriber base from 1 million to 2.7 million.

Secured high-profile brand ambassadors (Priyanka Chopra & Katrina Kaif) to reinforce the brand's new 'youth' connect.

Interface – FCB: IPG (Inter Public Group)

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Account Supervisor

Delhi, Delhi, India

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Summary

Managed advertising campaigns for British Airways, focusing on digital engagement and online transactions to boost brand presence.

Highlights

Successfully conceptualized and executed a campaign for British Airways, significantly increasing website traffic and online transactions.

Euro RSCG - Havas Group

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Account Manager & Planner

Mumbai, Maharashtra, India

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Summary

Managed client accounts and strategic planning for leading brands like Cadbury's, achieving industry recognition.

Highlights

Successfully launched Cadbury's Delite MFD and Temptations Chocolate brands in India, contributing to market expansion.

Received the prestigious Superbrand India Award for exceptional work on Gili - Gitanjali Jewels in 2004.

McCann Erickson

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Client Servicing Executive

Bangalore, Karnataka, India

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Summary

Coordinated brand identity and campaign rollouts for major clients including Unilever and Levi's, ensuring consistent brand messaging.

Highlights

Coordinated the Asia Pacific rollout of the new Unilever Frozen Dessert Heart logo, ensuring regional brand consistency.

Developed and launched the first brand identity campaign for Levi's Dockers India, setting a precedent for local market adaptation.

Education

SP Jain Institute of Management & Research

Mumbai, Maharashtra, India
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Master of Business Administration Business (MBA/PGDM) Grade: CGPA 3.2/4

College of Business Studies, University of Delhi

Delhi, Delhi, India
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Bachelor Business Studies Grade: 66% Marks

UPTRON Academy

Delhi, Delhi, India
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Diploma Computer Science

Awards

Business Leadership Award

CFA

Recognized for outstanding leadership in business.

Excellence Award - Digital Transformations

Vodafone Idea Limited

Awarded for significant contributions to digital transformation initiatives.

Leadership in Business Growth Award

Vodafone Idea Limited

Acknowledged for exceptional leadership in driving business growth.

Prime Ideator Certificate - Digital Transformations

Vodafone Idea Limited

Awarded for significant national-level ideas contributed to digital transformations.

Certificate of Appreciation for Team Training

Vodafone Idea Limited

Received for effectively conducting a Management Training program for managers.

Certificate of Appreciation for Customer-Centric Mobile App Enhancements

Idea

Recognized for contributions to enhancing customer-centric mobile applications.

Superbrand India Award

Gili - Gitanjali Jewels

Awarded for exceptional brand management and market impact.

Dean's Merit Certificate

SP Jain Institute of Management & Research

Awarded for being amongst the top performing management students (CGPA 3.2/4).

Merit Certificate, Academic Performance

SP Jain Institute of Management & Research

Received for outstanding academic performance during studies.

Representative at International Student Council Symposium

International Student Council Symposium

Selected to represent India at the International Student Council Symposium in Switzerland.

Languages

English

Certificates

Google Digital Marketing Certification

Google

Marketing Analytics

University of Illinois

Business Analytics

Indian School of Business

Skills

Marketing & Strategy

Marketing Management, Digital Marketing, Brand Management, Product Management, Content Marketing, Market Research, Strategic Planning, Go-to-Market Strategy, Campaign Management, Advertising, P&L Management, Revenue Growth, Customer Segmentation, New Product Development, Lead Generation, User Acquisition, Customer Lifecycle Management, Loyalty Programs, Direct Marketing.

Digital & Analytics

Digital Marketing, SEO, SEM, SMM, App Analytics, E-Commerce, Digital Transformation, CRM Systems, Data Analytics, Digital Media.

Leadership & Business Development

Team Leadership, Stakeholder Management, Cross-functional Collaboration, Business Development, Vendor Management, Project Management, Team Building, Training, Negotiation, Partnership Development, Business Process Planning, Client Servicing, Managerial Effectiveness.

Communication & Influence

Presenting, Written Communication, Public Relations, Media Relationships, Brand Storytelling, Creativity.